JD Williams “We see you” by Motel.
JD Williams unveils its first work by Motel since appointing the indie agency last year.
“We see you” aims to continue flipping the script of midlife and is based on the insight that many women feel “forgotten, invisible and unseen”.
The campaign challenges mid-life stereotypes and features a 30-second spot depicting women confidently wearing the clothes and attending a vibrant party.
Set to the tune I See You Baby by Groove Armada, the film also features brand ambassador, Gok Wan, DJing.
It was directed by Octopus’ Vicky Lawton and created by Beth Moss, Vian Zahid, Neda Shadanlou and Alex Holder.