Zamora picks creative agency to develop global campaign for limoncello brand.
Motel will create a campaign for limoncello brand Villa Massa.
Spanish wines and spirits business Zamora Company has picked Motel to work on a global creative campaign for its Villa Massa limoncello brand.
Motel will be responsible for creating a through-the-line campaign for Villa Massa to “help drive growth across multiple global markets”.
Priti Punjabi, global brand director at Zamora, said: “The category of limoncello is changing and we have teamed up with Motel to give a fresh look at how we can grow the brand in the hearts and minds of consumers.”
The process was handled internally by the brand and there is no incumbent agency.
Rob Smith, founder and chief executive at Motel, added: “Villa Massa is perfectly placed to capitalise on the increasing growth of the limoncello category.
“The opportunity to work with such a market-leading brand and its ambitious team is a brilliant way to kick off 2026. A little less so to kick off Dry January.”
Zamora Company also owns the Licor 43, Tequila Volteo, Yellow Rose and Martin Miller’s Gin brands.